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Embedded social media management success story
Madwire
Enter Cloud Campaign, which helped Madwire integrate its award-winning social media management suite seamlessly into their product.
Madwire®, a marketing technology and services company based in Fort Collins, CO, serves over 15,000 SMB clients through their powerful all-in-one software products Marketing 360®, Websites 360®, and Top Rated Local®.
This integrated approach allows Madwire to serve every aspect of small business marketing.
However, there was one area the company struggled with. And that was providing its customers and managed services team with an easy-to-use and cutting-edge social media management platform.
“Offering social media management is crucial because it’s a key part of our all-inclusive solution for SMBs,” says Jessica White, VP of Operational Excellence at Madwire.
Before integrating Cloud Campaign, Madwire offered social media management through a combination of in-house and third-party tools, which proved too complex and costly to scale effectively.
Building a social media management suite into an existing platform is a major undertaking.
For Madwire, partnering with an integrated solution emerged as both a cost-effective choice and a way to relieve internal teams from the demanding task of building and managing a market-leading product with constrained resources.
So, Madwire began researching solutions.
Jessica notes that, “We chose Cloud Campaign because their features meet the needs of SMBs and support our team in managing social media as a service. What really stood out, though, was their team’s approach.
Cloud Campaign has shown they truly value us as a partner, always taking our feedback seriously and working alongside us to ensure we’re delivering the best possible product to our clients.
Their ongoing partnership and focus on continual optimization, as well as their awareness of what's on the forefront of social media trends, have been crucial to our success together.”
Finding the right partner was only step one, though. The next and biggest step was integrating Cloud Campaign’s social media management platform into Madwire’s existing suite.
“The integration process was smooth,” said Jessica.
“We worked closely with the team, often daily, and they were always available to help.
We appreciated the continuity—working with the same people from sales through integration, which kept communication clear and efficient.
With white-labeling and efficient coding from Cloud Campaign’s team, Madwire integrated a fully branded set of social media management tools for their customers.”
Organic social media empowers SMBs to build authentic connections with their audience by sharing valuable content, fostering engagement, and boosting brand visibility without relying solely on paid advertising.
Providing an easy-to-use social media management solution for their customers was something Madwire took seriously as a marketing technology provider.
“Social media management is key to our platform because it’s essential for keeping businesses active and visible online.” Jessica mentioned.
“Social media plays a huge role in digital marketing, and to make our platform a true one-stop solution, we needed to provide all the features necessary for businesses to stay active and engaged on social media.”
Madwire’s emphasis on being an all-inclusive marketing platform for SMBs drove them to find the best integrated social media management solution for their customers.
Jessica notes that “By including it in our all-in-one solution, we make it easier for small and medium-sized businesses to manage all their digital marketing needs in one place, without having to use multiple tools.”
Needless to say, Madwire was thrilled to now provide market-leading solutions to their customers.
“The features that stood out were the inclusion of all the platforms and scheduling features we needed, paired with innovative AI-driven content suggestions,” reflected Jessica.
“On top of that, Cloud Campaign offered white-labeling capabilities and a strong understanding of how to implement it effectively,” she continued.
“What made it the best option was that we didn’t have to compromise on any of these key features, all while keeping the solution competitively priced for the value it delivered.”
Adding new products to an existing suite is a decision every company must weigh heavily against their long-term strategic plan, growth goals, and product roadmap.
After extensive research and consideration, Madwire concluded that integrating a proven third-party solution aligned with the company’s mission and strategic plan.
“Our platform, Marketing 360® is designed to be an all-in-one solution that empowers SMBs to grow by combining powerful technology with expert marketing services,” noted Jessica.
“By integrating Cloud Campaign’s social media management tools, we’ve expanded the platform’s ability to help businesses optimize one of their most important marketing channels.
This integration aligns perfectly with our mission to provide SMBs with everything they need to succeed, all from one interface.”
We pride ourselves on helping technology companies integrate cost-effective social media management solutions into their software suite. Click below to schedule time with our team to discuss your integration.