Your Customer's Data is More Important than Your Company

Discover why customer data security surpasses company value. Learn essential tips for encryption, safeguarding against login attacks, and adopting proactive security measures to protect your business and customer trust. Click to enhance your data protection strategy.

If your customer's data is compromised, you might as well kiss your company goodbye.  Or you know, if you're the Equifax CEO, sell $2M worth of shares before disclosing the data breach.

stock_downfall

I'll touch on 2 major vulnerabilities you can address when building your web app / website.  I'm certainly no expert in security, but I spent a few years doing backend development for a cloud security startup called Mojave Networks that was later acquired by a Gartner leading security company, Sophos.

Encryption

encrypt.png

Encrypting is "the process of converting information or data into a code, especially to prevent unauthorized access."Let's start by talking about encryption in transit.  This is the most common use of encryption and essentially means data is encrypted before being sent over the wire in case someone is sniffing the wire or intercepting packets.  Most websites nowadays support HTTPS over port 443, vs HTTP over port 80.  The 'S' stands for secure because your web client/browser and the server will negotiate an encryption algorithm and obfuscate all data before sending it.  It looks something like this in the browser:

Screen Shot 2017-09-08 at 7.51.34 PM.png

Assuming you can trust the host, by validating the top-level certificate authority for the certificate being presented by the server, you can rest knowing your data is going to the correct person and is encrypted.  A relatively uncommon attack is a man-in-the-middle attack (MITM) where a malicious server gets in between a client and the destination and acts as the destination to intercept the data.  This is a topic for another day.When should you encrypt?Anytime data is sent over the wire - even on internal networks.  As more and more companies are moving their architecture to shared racks they are also inevitably introducing additional vulnerabilities, unless they take proper precautions of course.On shared networks it's possible that an attacker is living on the same internal network as you.  By shared networks I mean servers running on shared racks such as AWS, Digital Ocean, Azure, etc..How Should you EncryptEncrypt on the frontend by using a globally trusted certificate authority (CA) to sign a certificate with a common name (CN) that matches your domain.You should force users to use the HTTPS version of your site by redirecting from HTTP.  Allowing unencrypted traffic is a big "no no" and can lead to credentials being intercepted if you have login forms.  Example:

Screen Shot 2017-09-08 at 8.13.49 PM.png

Encrypt on the backend using mutual auth.  This means the data is encrypted in transit, but equally as important, it means the servers know who they are talking to since each server contains a keystore and a truststore, thus preventing a MITM attack that is relaying/altering data.What Should you EncryptUnless you have major constraints that don't allow you to easily encrypt data, it's generally good practice to encrypt all data in transit.  You should also get in the habit of encrypt touchy data at rest.  "At rest", meaning in storage, in case one of your servers were compromised.

Login Attacks

There are two types of login attacks you need to watch out for.

  1. Credentials from other sites.  Occasionally other sites will get hacked, and said hackers will then use the credentials to try and log in to your site.  Typically they will try hundreds or thousands of credentials in succession using a botnet.  So, look out for any unusual traffic, and secure your log in form by using a reCAPTCHA form for unrecognized IP addresses.
  2. Brute Force.  Sometimes hackers will just attempt every possible combination, hoping one will work on your site.  Block their traffic by limiting the number of attempts, using reCAPTCHA, or rate-limiting requests at the network level using IPTables or something equivalent.

Don't be the Easiest Target

target.png

I recently sat in on a tech talk by the CEO of Shape Security and he provided a great tip for security in the form of an analogy.  If a bear attacks, you don't need to be the fastest, you just need to be faster than your friend.  Security is a game of cat and mouse.  As developers put more defenses in place, hackers find new ways to poke holes in systems.  By taking these simple steps, you can better hedge yourself against potential hacks.Subscribe to the blog to get more articles like this.Graphics compliments of Freepik

Entrepreneurship

How to Land Coca-Cola, ESPN & Other Fortune 500 Companies as Clients

We interview Carol Kruse former CMO of ESPN and Head of Digital for The Coca-Cola Company about how small agencies can make themselves attractive to Fortune 500 companies.

Read more
September 14, 2023
SMM Tips

Enterprise Social Media Management Tips for Digital Marketing Agencies

Looking to manage enterprise social media clients? In this post, we’ll outline some best practices for managing social media accounts at an enterprise level. 

Read more
September 15, 2023
SMM Tips

Aligning Programmatic and Organic Social Media Strategies with Brandzooka

In this webinar we team up with our friends at programmatic ad-buying platform Brandzooka to share strategies on aligning paid and organic marketing.

Read more
September 13, 2023
CC in the News

Cloud Campaign Named to Will Reed’s Top 100 Class of 2023

Out of 2,500+ eligible Seed and Series A B2B tech companies, Cloud Campaign is named an early-stage company shaping the future of workplace culture.

Read more
September 7, 2023
SMM Tips

Top 7 YouTube Hacks for Social Media Marketers

Looking to up your YouTube game? Here are 7 YouTube tips and tricks to help you easily transform your strategy, enhance your brand's presence, and captivate your audience like never before. ‍

Read more
October 2, 2023
Cloud Campaign Features

How to Use Category Tags In Performance Reports & Content Experiments With Cloud Campaign

In this post we'll show you how to create and track content experiments using Category tags in Cloud Campaign.

Read more
August 31, 2023