Why LinkedIn Videos Are Thriving: Boost Your Reach with New In-Feed Video Carousel

If you've been scrolling through LinkedIn recently, you’ve probably noticed the surge of LinkedIn video content.

That’s because LinkedIn has introduced an in-feed video carousel, making video posts more prominent than ever. 
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Why LinkedIn Videos are Gaining Popularity

This feature is part of LinkedIn’s broader push to enhance engagement on the platform.

For social media managers, this shift offers a unique opportunity to leverage video for higher visibility and engagement. 

Our social media manager, Mya, saw this algorithm change firsthand when she posted a recycled TikTok video to LinkedIn and saw close to 450K impressions on her post overnight!

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This is in comparison to the 1.4K impressions she earned on a video posted to the platform a month before. 

Since the platform has moved to give videos prime real estate, especially on mobile devices, it’s a great time to recycle your short-form video content.
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How to Recycle TikTok and Instagram Reels as LinkedIn Videos

With Cloud Campaign, you can easily reuse past Instagram Reels or TikTok videos through cross-posting, maximizing your content's reach without reinventing the wheel. 

Cloud Campaign simplifies this process, allowing you to repurpose your existing content and share it across multiple platforms.

Whether you’re sharing quick updates, tutorials, or success stories, the in-feed video carousel boosts your chances of standing out in the feed. 

As LinkedIn continues to prioritize video, now is the perfect time to integrate more video content into your strategy and make the most of cross-posting capabilities with Cloud Campaign.

You can check out this article to learn more about LinkedIn’s in-feed video carousels.

If you’re looking to learn more about cross-posting content and how Cloud Campaign can help, see this article.
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See you next time! ✨

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