Learn how to interpret your website's traffic score and use it to improve your online presence. Discover the key factors that influence your score and how to optimize them for better results. Read now on the Cloud Campaign blog.
Cloud Campaign compares your social website traffic to your optimal traffic to generate a 'quality score'.
So how do we calculate that number and what does it mean?
The score is in the range of 0 - 100 inclusively.
We look at the "best" performing traffic for each metric and compare that to the average values for all social channels.
This gives us a raw traffic score.Next, we map the raw traffic score to a quality score that is an indication of your social traffic's health.
The equation we use for that is as follows:traffic_health = (log2(raw_score) + 10)^3 * 0.021703248
I won't go into detail about how we derived that equation, but it ultimately works as a limit function due to the logarithmic calculation.
Small changes early on will have large improvements to your score, while once you have healthy traffic, your web traffic score will only increase marginally.
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