Top 7 YouTube Hacks for Social Media Marketers

As a social media manager, we’re expected to be experts on all platforms. YouTube is one of the tricker ones to master when it comes down to all the video editing, keyword research, and long and short-form content it requires. 

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To make this daunting platform easier to manage, here’s 7 YouTube tips and tricks that will help you easily transform your strategy, enhance your brand's presence, and captivate your audience like never before. 

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Let’s get into it! 

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1. Hidden Timestamp Gems 

In your video description, add timestamps for different sections. Youtube will automatically recognize the time format in your description, and will even pass this into Google search results, view image below to see this in action! Viewers can then easily navigate to the content they're most interested in, enhancing user experience.

2. Utilize Community Features 

If you're eligible, use the Community tab to share text, images, and short videos with your audience between uploads to keep them engaged and informed.

3. Optimize End Screens 

End screens and cards allow you to promote other videos, playlists, or external links. Utilize these tools strategically to guide viewers toward further engagement. 

4. Cards for Polls and Quizzes 

Utilize YouTube cards for more than just promoting videos. Create polls and quizzes using cards to engage viewers and gather insights to inform future content.

5. Connect Your Content

YouTube recently added a way to link your Shorts to longer form content, opening the door to more connectedness and increased engagement across the platform. Shorts will be able to link to other relevant content such as long-form videos, live streams, or other Shorts.

6. Live Stream Like a Pro ‍

Live streams offer direct interaction with your audience allowing you to build stronger and more authentic connections. Announce streams in advance, use custom thumbnails, and engage with viewers in real time with this feature.

6. SEO is Critical 

Optimize your video descriptions, tags, and titles with relevant keywords. This boosts your video's visibility in search results and suggests it to interested viewers within the platform and on other search engines. YouTube is the second largest search engine behind Google, so optimizing your content is key to reaching more viewers.

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With these additional insights and strategies, you're ready to tackle YouTube like a seasoned pro. Whether you're looking to grow your channel, engage your audience, or master the platform's features, your newfound knowledge will serve as a powerful asset on your YouTube journey. 

And if you’re looking for an easy way to plan and schedule YouTube content, then check out Cloud Campaign to schedule your long and short-form content!