Snapchat & TikTok Marketing Strategy: Marketing To A New Generation

Just recently, Forbes released an article titled, “Want To Target Generation Z? You Need A Snapchat Marketing Strategy”, and it really got me thinking. We so often talk about latest trends in technology, and the latest and greatest tools at your disposal. But, we don’t often talk about the most obvious change at all; the emergence of a new generation.

“Ok, Boomer” is a phrase that gained popularity this year, and while it might seem quite funny, there’s actually a lot more to it than just a stream of memes. This phrase reflects the growth of a population that is more clued in to technology and social media than ever before.

Gen-Z are some of the most technologically-savvy members of society, but they tend to spend time in different areas of the internet than the generations before them. While baby boomers and Gen-X may spend much of their time on Facebook and Instagram, Gen-Z may favor platforms such as Snapchat, TikTok, and YouTube.

So, what does that mean for Marketing? Well, if you or your clients are targeting consumers within a specific generation, you may want to think about tailoring your content to their most-used platforms. In this article, let’s take a look at some of the most successful Marketing campaigns on Snapchat and TikTok and breakdown exactly what made them so great! Take some of the ideas here, and revamp your TikTok and Snapchat marketing strategy to appeal to Gen-Z.

Successful Snapchat Marketing Campaigns:

X-Men: Who doesn’t love a good filter? The X-Men marketing team used filters to their advantage for the release of the X-Men Apocalypse movie; but they didn’t just add a single filter to the docket. They took over every single filter for an entire day! When the only choice is to use an X-men filter or to go filter-less, (*gasps in horror*), it’s easy to see why this campaign was so successful!

GrubHub: Popular food-delivery platform, GrubHub were looking for an intern with Snapchat skills; so, what better place to look for them than Snapchat itself! If you’re looking to hire someone with platform-specific skills, why not leverage this same technique?

Successful TikTok Marketing Campaigns:

Gym Shark: Popular European fitness brand, Gym Shark, leveraged one of TikTok’s most popular challenges, (the stand-up challenge) to get their clothing in front of millions of viewers. It’s tough to explain this challenge in words, so take a look at video here.

I’ll try for the heck of it… “One person stands on another who starts by laying down, but then, to the beat of the music, slowly reorientates from a horizontal to vertical position….???” Nah.. just watch the video!

Chipotle: There’s likely not a Gen-Z’er out there who doesn’t know the avocado song. So, Chipotle really set themselves up for success by using this song on TikTok to advertise their free guac! Is your team advertising a product that could go viral with a bit of humor?? If so, give it a try!

A strong social media presence is a must for modern brands that hope to succeed. So, why not take it one step further by considering which platforms to focus on, dependent upon the audience? As generations evolve and as new social platforms emerge, it’s important to keep track of where to spend your advertising dollars to get the most bang for your buck, and boost your odds of going viral!

Interested in learning more about the key elements of a killer Social Media strategy? Look no further than this post here!