Engaging Content: 101
You know the drill – you’re scrolling through social media and every few posts you see an ad for something that you put in your cart but didn’t purchase a few days ago. Or, an ad for something that you discussed out loud in a group of friends, (creepy, am I right?). And, while these ads do briefly catch your eye, you more often than not scroll right by and onto the next post.
While targeted advertising is better than ever these days at getting the right products in front of the right people, the onus remains on marketing teams to ensure that this content in engaging.
Creating fun, and engaging content is the best way to get your consumers to spend more time looking at your products, thus improving your chances for conversion.
In this post, let’s dive into some unique interactive marking strategies that can help you add value to customers, engage them with your content, and as Marie Kondo would say – maybe even “spark joy”!
If you’re looking to add value to your customers while marketing to them, what better way to do this than a Calculator? If you have insider knowledge of a particular industry, for example, Real Estate, you can leverage calculators to capture traffic for frequently asked google searches. Mortgage calculators are one example of this – though we’ve done our own over here at Cloud Campaign, too. If you’re looking to evaluate how much you should be charging your marketing clients, look no further than our calculator right here!
Everyone loves video content, but it can be quite expensive to produce. Thankfully, there are a number of tools out there that can make an in-house production much more attractive. Our favourite too, Offeo, even offers a free plan that will let you create ads up to 30 seconds long; ideal for a quick social media campaign! Check out some other ways you can be using video to boost your business right here!
Who doesn’t love a bit of click bait?! You can’t tell me I’m the only person who has ever answered 15 questions to find out which breed of dog I am… Quizzes and Polls are both highly effective strategies for getting an audience to spend a little longer on your site, and you can bake products into the questions to improve brand awareness. Engagement on these posts will do wonders with the social media and search engine algorithms, and you’ll likely entertain your audience at the same time!
Competitions are a fantastic way to ramp up engagement and, if you’re lucky, go viral. Whether you’re starting with a small audience or have an existing fan base, competitions will allow your content to reach a much wider base than most other strategies. Try partnering with other brands in your space on a co-branded campaign, or ask your audience to contribute design ideas. You never know what might come of it!
Another fantastic way to add value to your customers and gain brand awareness and loyalty is through infographics. These work particularly well on platforms such as Pinterest. If you have information that can be conveyed in a flashy flow-chart, or with simple icons – why not try an infographic? No need to panic if you don’t yet have a graphic designer in house. Canva offers hundreds of free templates that can be easily edited, regardless of how tech savvy you are!
So, there you have it, 5 Interactive Marketing ideas to try out for your business or for your clients. Have you seen a great interactive marketing strategy recently? Let us know in the comments below!
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