Instagram Reels Auto-Publishing is Here!

Instagram Reels auto-publishing has arrived! Learn how this new feature can streamline your social media management and help you reach a wider audience on Instagram.

Videos get engagement 👁️‍🗨️

That's a fact so big that Facebookmetastagram had to "borrow" the feature from rising star Tiktok or risk becoming irrelevant. 

Reels generate up to 67% more engagement than regular IG videos. But handling Reels for clients isn't sustainable if you have to post them manually - until now!

With Reels auto-publishing, you can now keep your client's Reels filled with relevant, engaging content. 

Simply click the toggle in the publishing tab when uploading a video, and voila! Easy-peasy Reels scheduling.

instagram-reels-auto-publishing

Cloud Campaign Reels Autopublishing Posting Parameters

  • Container: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file.
  • Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).
  • Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.
  • Frame rate: 23-60 FPS.
  • Picture size:
  • Maximum columns (horizontal pixels): 1920
  • Required aspect ratio is between 0.01:1 and 10:1, but we recommend 9:16 to avoid cropping or blank spaces.
  • Video bitrate: VBR, 5Mbps maximum
  • Audio bitrate: 128kbps
  • Duration: 15 mins maximum, 3 seconds minimum
  • File size: 100MB maximum

Instagram Reels Tab Eligibility

Although you can publish reels with longer durations and different aspect ratios, only reels with durations between 5 and 90 seconds and aspect ratios of 9:16 are eligible to appear in the Reels tab.

Instagram Reels Autopublishing Notes

The Reel will be published in only reel format. It'll show up on their profile under their reels tab, but it's not definite that it will make it to Instagram's reels page because of the Reels algorithm

Instagram Reels Posting Resources & Tips

Need some help or inspriation for your Instagram Reels content strategy? We got you covered! Check out our post on Instagram Reels Strategies, 7 Reels Templates for B2B Marketers, Top 6 Instagram Hacks for Social Media Managers, and Should You Be Cross-Posting Social Media Content to get started.

Happy posting!

Cloud Campaign Features

How to Automate Your Social Media Posting With Category Tags Using Cloud Campaign

This post will show you how to automate your social media calendar with category tags using Cloud Campaign.

Read more
August 23, 2023
SMM Tips

Top 6 Instagram Hacks for Social Media Managers

Staying on top of Instagram's ever-evolving landscape can be a challenge for social media managers. ‍But fear not. We know several hacks that can help you navigate these changes, utilize hidden features, and enhance your presence on the platform. 

Read more
August 29, 2023
Cloud Campaign Features

How to Organize Your Social Media Content With Category Tags

This post will show you how to manage your social media content with category tags using Cloud Campaign.

Read more
August 16, 2023
Agency Tips

A Day in the Life with Labyrinth Digital

Check out our first Day In The Life Series with Megan Bortner, founder of Labyrinth Digital, as we dive into what's worked for her agency, how she courts and retains clients, and more!

Read more
September 5, 2023
Cloud Campaign Features

What Is White Label Software?

If you've ever wondered what is white label software and how it can fit into your marketing agency, you're in luck! Our post explaining what is white label software will help you understand the benefits to this service, like generating more revenue, and how to get started. Click now to read!

Read more
July 24, 2023
SMM Tips

What Is The Fediverse and Why Should Marketers Care?

This blog post explains what the fediverse is and why marketers should care about it, particularly with the emergence of Meta's new platform, Threads.

Read more
July 17, 2023