Instagram Reels Auto-Publishing is Here!

Instagram Reels auto-publishing has arrived! Learn how this new feature can streamline your social media management and help you reach a wider audience on Instagram.

Videos get engagement 👁️‍🗨️

That's a fact so big that Facebookmetastagram had to "borrow" the feature from rising star Tiktok or risk becoming irrelevant. 

Reels generate up to 67% more engagement than regular IG videos. But handling Reels for clients isn't sustainable if you have to post them manually - until now!

With Reels auto-publishing, you can now keep your client's Reels filled with relevant, engaging content. 

Simply click the toggle in the publishing tab when uploading a video, and voila! Easy-peasy Reels scheduling.

instagram-reels-auto-publishing

Cloud Campaign Reels Autopublishing Posting Parameters

  • Container: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file.
  • Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).
  • Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.
  • Frame rate: 23-60 FPS.
  • Picture size:
  • Maximum columns (horizontal pixels): 1920
  • Required aspect ratio is between 0.01:1 and 10:1, but we recommend 9:16 to avoid cropping or blank spaces.
  • Video bitrate: VBR, 5Mbps maximum
  • Audio bitrate: 128kbps
  • Duration: 15 mins maximum, 3 seconds minimum
  • File size: 100MB maximum

Instagram Reels Tab Eligibility

Although you can publish reels with longer durations and different aspect ratios, only reels with durations between 5 and 90 seconds and aspect ratios of 9:16 are eligible to appear in the Reels tab.

Instagram Reels Autopublishing Notes

The Reel will be published in only reel format. It'll show up on their profile under their reels tab, but it's not definite that it will make it to Instagram's reels page because of the Reels algorithm

Instagram Reels Posting Resources & Tips

Need some help or inspriation for your Instagram Reels content strategy? We got you covered! Check out our post on Instagram Reels Strategies, 7 Reels Templates for B2B Marketers, Top 6 Instagram Hacks for Social Media Managers, and Should You Be Cross-Posting Social Media Content to get started.

Happy posting!

Cloud Campaign Features

What is a Brand Workspace in Cloud Campaign, and what are its benefits?

In this post, we'll explore what a brand workspace is in Cloud Campaign and its benefits to social media management.

Read more
September 25, 2023
CC in the News

Cloud Campaign Ranks #1 in Results and Usability On G2 For 2023

Cloud Campaign ranks first in G2's Fall 2023 Report Results and Usability categories for social media suites.

Read more
September 18, 2023
Entrepreneurship

How to Land Coca-Cola, ESPN & Other Fortune 500 Companies as Clients

We interview Carol Kruse former CMO of ESPN and Head of Digital for The Coca-Cola Company about how small agencies can make themselves attractive to Fortune 500 companies.

Read more
September 14, 2023
SMM Tips

Enterprise Social Media Management Tips for Digital Marketing Agencies

Looking to manage enterprise social media clients? In this post, we’ll outline some best practices for managing social media accounts at an enterprise level. 

Read more
September 15, 2023
SMM Tips

Aligning Programmatic and Organic Social Media Strategies with Brandzooka

In this webinar we team up with our friends at programmatic ad-buying platform Brandzooka to share strategies on aligning paid and organic marketing.

Read more
September 13, 2023
CC in the News

Cloud Campaign Named to Will Reed’s Top 100 Class of 2023

Out of 2,500+ eligible Seed and Series A B2B tech companies, Cloud Campaign is named an early-stage company shaping the future of workplace culture.

Read more
September 7, 2023