Staying on top of Instagram's ever-evolving landscape can be a challenge for social media managers.
But fear not. We know several hacks that can help you navigate these changes, utilize hidden features, and enhance your presence on the platform.
Here are a few Instagram hacks to make your life as a social media manager a whole lot easier:
- Search Trends: Easily see what content is trending on Instagram by going to the search section and clicking the search bar. Below the bar will be current trending topics on the platform that can help inform you and your strategy.
- Photo Sticker to Enhance Branding in Stories: To keep your branding consistent within stories, you’ll want to go to the Stickers section and select the photo sticker. Then you can upload images from your camera roll that include your brand colors and use the color selector to make all texts match your brand.
- Interactive Story Stickers: Make your Stories engaging and entertaining using features like polls, quizzes, and question stickers. These engage your audience and encourage more interaction with your brand.
- Creator Marketplace: If you’re looking for influencers or brand partners for Instagram then Meta’s Creator Marketplace is the easiest way to find qualified partners. With tons of filters from age, reach, following, interests, and more, you’re able to fine-tune your search. They also provide partner recommendations and an easy campaign creation process.
- Geotagging for Local Reach: If your brand has a physical presence, geotagging your posts can help you connect with local users. This is especially useful for businesses like restaurants, retail stores, or event venues. Geotagged posts can appear in location-based searches, increasing your visibility within your community.
- Reel Templates: Use templates to easily create engaging Reels from trending videos, audio, and your saved content. To access templates, select the plus button then Reel, and you’ll see a section above your camera roll that now says, “Templates.”
If you’re looking for more Reels strategies and ideas, check out these blogs:
- 7 Reel Templates for B2B Marketers
- Instagram Reels Strategies for 2023
Remember, Instagram is a dynamic platform, and what works today might not work tomorrow.
Stay open to adapting your strategies as the platform evolves. By incorporating these hacks into your social media management toolkit, you'll be better equipped to navigate the ever-changing Instagram landscape and drive results for your clients.
And if you’re looking for an easy way to plan and schedule Instagram content, then check out Cloud Campaign!
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