How To Use AI in Content Creation

Artificial Intelligence (AI) isn’t just a buzzword in the marketing world, it's a game-changing tool! The rise of AI-powered resources has revolutionized the way marketers are creating content, making it faster, easier, and more efficient than ever before. In this blog post, we’ll explore some of the ways you can use AI to take your content creation game to the next level!

‍

1. Topic Generation

One of the biggest challenges in content creation is coming up with new ideas and topics. But with AI to help, you can easily analyze popular searches, identify trends, and perform social listening to help source the perfect content ideas and topics. AI can also help you generate content ideas by simply telling it who you’re making content for and why. It’ll come back with solid topics that are sure to resonate with your target audience.

Example Prompts: 

“What are some pain points for social media managers?”, then you can follow up with, “Based on those pain points, can you suggest some blog post headlines for me?” 

‍

2. Content Creation

AI-powered tools can generate a variety of content types, including articles, blog posts, videos, product descriptions, social media posts and so on. These tools work by using predetermined rules or parameters to generate text, images, or videos that are based on a given topic or a set of keywords. 

Some of the most popular ways we’ve been seeing AI used in content creation are:

• Keyword optimization 
• Caption generation, like our CaptionAI tool
• Image creating and editing
• Idea inspiration

But there are so many more AI-powered content creation tools out there that are picking up speed every day, such as ones that can add in voiceovers from celebrities, create animated versions of yourself for videos, create audios for videos, and so much more. As time goes on, AI-powered content creation tools will continue to progress and become widely used among marketers to make generating mass amounts of high-quality content quick and easy. 

‍

3. Content Optimization

Get the most out of your content by allowing AI to help optimize content for search engines by suggesting keywords, analyzing readability, and identifying areas for improvement. By doing so, you can ensure that your content is not only optimized for search engines, but for your audience’s enjoyment and ease of viewing.

Example Prompts: 

“Please analyze this blog post in a table format, with a scale of 1 to 10 for each, please rate the post’s readability and SEO optimization for the keywords “content creation” and “leveraging AI”. [insert blog post]”  You could finish out this prompt by asking the AI system, “Please provide feedback on how I could better improve readability and SEO optimization.”

‍

4. Personalization

AI can help personalize content for individual users by analyzing browsing behavior, location, and preferences. You can also specify who your ideal viewer is, such as “social media managers”, “new agency owners who are also mothers”, or “recent college graduates from The Ohio State University college of Arts and Sciences who are looking for their next adventure.” These specifications can be as broad or as niche as you would like. This data can be used to suggest content that is more relevant to an individual user, creating a more personalized experience. Which in-turn, increases the chances of turning a viewer into a follower and a customer.

‍

AI is not only transforming, but revolutionizing the world of content creation. Thanks to AI-powered tools, content creators can now generate top-notch content faster and more efficiently than ever before! By leveraging AI for topic generation, content creation, optimization, and personalization, you can create content that resonates with your audience on a whole new level. But - and it's a big but - it's crucial to remember that even with all the wonders of AI, nothing beats a human touch. That's why it's important to review and edit AI-generated content to ensure it's accurate, on-brand, and authentic.

‍