How To: Fill Your Content Library

If you’re like most marketing agencies, your content library is EVERYTHING. It’s what lets you sleep at night knowing that your clients’ feeds will be filled, and what rakes in the likes, clicks and engagements that make you the best agency in the business!

If you’re like us, you’ll recognize the *zen* of a stacked, quality content library – and appreciate the hard word that goes in to filling it!

These days, consumer attention spans are shorter than ever, with most individuals spending less than 10 seconds looking at an Instagram post, and less than 35 seconds on a page!

So, your content must be flashy, easy to understand, and bold enough to leave a lasting impression on your audience in a very short amount of time. Needless to say, however, you’ll spend far longer than 10 seconds generating a piece of content - so how do you balance generating quality posts, with generating a steady flow of content that will satisfy your post-hungry audiences?  

Here are our top 5 tips for creating and sorting content that will STICK in a way that is COST-EFFECTIVE:

Make It Platform Specific

Your audience is likely spread across multiple social media channels, so be sure to tailor your content to each platform specifically.

Writing unique captions for each platform is the best way to multiply your assets. A single blog post can easily become a tweet, an Instagram caption, and a LinkedIn update.

To make this even more efficient, you can use AI-Powered Workspace Profiles to store the unique brand voice and regional nuances for each client. This ensures that as you generate these platform-specific variations, the content remains hyper-localized and perfectly aligned with the client’s persona, allowing you to fill your library with high-quality, tailored posts in a fraction of the time.

‍Crop, Crop, and Crop Again

The "crop strategy" is a classic way to turn one photo into three or four different posts. By focusing on different details of a high-resolution image, you create a fresh look for your feed without needing a new photoshoot.

However, sometimes even the best cropping can't fill every gap in your content calendar. When you have a great content idea but lack the right visual to match, you can use ImageAI to instantly generate realistic, brand-aligned visuals. This allows you to supplement your existing library with custom imagery that perfectly fits your aesthetic, ensuring you never have to rely on generic stock photos to keep your library full.

Leverage Other Creators

Resharing content from other creators is not only a great way to build relationships and trust in your industry, but can ensure that you’ll have a bank of on-brand content for those days you’re running low. Look for creators with a similar style to you, and communicate with them on how best to leverage one another in a way that is mutually beneficial. Remember – always give credit where it’s due to avoid any problems.

Recycle Your Content

Did you have a post go viral a few months ago? Well, there’s no reason why you shouldn’t be sharing it again! Cloud Campaign will help you do this automatically, but if you’re not yet a Cloud Campaigner, you can still do this with no additional tools! Try re-wording your caption to keep your feed fresh, and be sure to sprinkle any old content in with brand new posts to keep your audience coming back for more.

Organize Your Content Into Queues

This can be an excellent way to understand what variety of posts you have in your library, and will ensure that you are on track to promote your business the way you had planned. Cloud Campaign can help you do this, too – simply filter your posts into queues such as “Fun Fridays”, and rest easy knowing that the right content will go out on the right day!

So there you have it, a few top tips for stacking your content library and making the most out of each and every post!

Got questions for our team about how we can help you? Give us a shout out on  Facebook, Instagram, Twitter or LinkedIn, or check out our website for a free trial today!