If you’re like most marketing agencies, your content library is EVERYTHING. It’s what lets you sleep at night knowing that your clients’ feeds will be filled, and what rakes in the likes, clicks and engagements that make you the best agency in the business!
If you’re like us, you’ll recognize the *zen* of a stacked, quality content library – and appreciate the hard word that goes in to filling it!
These days, consumer attention spans are shorter than ever, with most individuals spending less than 10 seconds looking at an Instagram post, and less than 35 seconds on a page!
So, your content must be flashy, easy to understand, and bold enough to leave a lasting impression on your audience in a very short amount of time. Needless to say, however, you’ll spend far longer than 10 seconds generating a piece of content - so how do you balance generating quality posts, with generating a steady flow of content that will satisfy your post-hungry audiences?
Your audience is likely spread across multiple social media channels, so be sure to tailor your content to each platform specifically. Twitter, for example, has a strict character count so you’ll need to keep your content brief – where the Instagram algorithm on the other hand may reward you for your audience spending a longer time reading a lengthy caption and hovering over your post. Try writing a new blog post, and then write a unique caption for Instagram, Facebook, Twitter, LinkedIn and Pinterest. You’ll have 6 unique pieces of content in no time!
There’s no easier way to multiply your content than to use different crops of the same piece. Whether it’s a single photo that you are cropping into different cuts, or a blog post that you pick apart to use as social media captions, cropping will be a fantastic tool to leverage in your content generation. You’ll crank up your efficiency and get two for the price of one – or more
Resharing content from other creators is not only a great way to build relationships and trust in your industry, but can ensure that you’ll have a bank of on-brand content for those days you’re running low. Look for creators with a similar style to you, and communicate with them on how best to leverage one another in a way that is mutually beneficial. Remember – always give credit where it’s due to avoid any problems.
Did you have a post go viral a few months ago? Well, there’s no reason why you shouldn’t be sharing it again! Cloud Campaign will help you do this automatically, but if you’re not yet a Cloud Campaigner, you can still do this with no additional tools! Try re-wording your caption to keep your feed fresh, and be sure to sprinkle any old content in with brand new posts to keep your audience coming back for more.
This can be an excellent way to understand what variety of posts you have in your library, and will ensure that you are on track to promote your business the way you had planned. Cloud Campaign can help you do this, too – simply filter your posts into queues such as “Fun Fridays”, and rest easy knowing that the right content will go out on the right day!
So there you have it, a few top tips for stacking your content library and making the most out of each and every post!
Got questions for our team about how we can help you? Give us a shout out on Facebook, Instagram, Twitter or LinkedIn, or check out our website for a free trial today!
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