How to Embed Social Media Tools Into Your SaaS Product

Are you looking to embed SMM software into your existing SaaS platform? Find out how easy it is to embed Cloud Campaign into your current ecosystem with this post!

Why Embed Social Media Tools Into Your SaaS Product

It’s no secret that the SaaS (software as a service) industry is growing exponentially. The global SaaS market is projected to grow from $273.55 billion in 2023 to $908.21 billion by 2030 at a compounded annual growth rate of 18.7%.1 

Furthermore, a study by G2 and YouVisit2 found that SaaS users who use multiple tools within the same platform are 25%  less likely to cancel their subscriptions than users who only use one tool.

This is because offering a wide range of tools can make the platform more valuable to customers and reduce the need for them to switch to another platform.

Another study from Totango3 found that SaaS customers who use multiple tools within the same platform are worth 20% more to the company over the course of their relationship. And SaaS companies that cross-sell their products can achieve up to 90% customer retention. This shows that offering a variety of tools reduces customer turnover and increases revenue.

Ambitious SaaS enterprises like yours recognize this and offer subscription-based software as a primary or complimentary product to grow and scale their business without the prohibitive costs of developing and maintaining software.

However, a major roadblock most enterprises run into when white-labeling software is how to integrate it into their existing SaaS platform. The reality is that while many white-label SaaS options exist, the number of solutions that can be easily embedded into another SaaS platform is limited.

Seamlessly embed our powerful SMM platform into your existing dashboard.

Thankfully, Cloud Campaign was built around the idea of white-labeling and integrating seamlessly with your brand, and we’ve taken that to the next level by making it easy for you to embed a powerful white-label social media platform into your existing SaaS product. 

We’re going to show you how in this post. Let’s dive in!

How to Embed Cloud Campaign Into Your Existing SaaS Product or Dashboard

If you’re a SaaS enterprise with an existing product or platform, you can customize Cloud Campaign to match. You can also choose your own subdomain or white-label Cloud Campaign on your domain (i.e. smm.yourapp.com) to create a fully integrated experience.

Our embedded SMM platform customization is fast and easy!

After you’ve set your customizations, you’ll need to upload your logo and favicon to complete the rebranding process.

Next, you’ll need to decide if you want to use the full-screen, off-the-shelf version of the platform or embed Cloud Campaign within your existing product dashboard. 

How to Choose Your Cloud Campaign Integration Method

There are two ways to integrate Cloud Campaign into your brand. We’ll break them down to help you decide which method is best for your business.

Standalone Integration

Offering Cloud Campaign as a standalone product is the simplest method because it doesn’t require additional coding or setup. Use this method if SMM is the only product you’re offering or if you don’t rely on a central dashboard.

Embedded Integration

Give your customers access to powerful SMM features like AI caption-writing, Pixel Perfect Preview, and more!

Embedding Cloud Campaign into your dashboard means SMM can live alongside the other software you offer. This allows you to integrate the platform into your ecosystem seamlessly.

This involves using a simple Javascript snippet to navigate users through Cloud Campaign’s embedded app by exposing only the screens or pages your customers are interested in.

You can also turn on and off specific platform features based on subscription tiers, which gives you the ability to upsell plans based on feature access.

Technical Details for Embedding Cloud Campaign Into Existing SaaS Solutions

If you’re wondering what embedding Cloud Campaign into your current SaaS dashboard looks like, from a technical perspective, we’ve got you covered.

You will need to use an iframe to embed the platform, which is achieved through the following syntax:

To navigate through the embedded app using your application’s nav bar, you’ll use the following syntax:

To provision workspaces (also known as clients) and users, you’ll use REST API endpoints to create, update, and delete workspaces and users using the following syntax:

Conclusion

White-labeling and embedding Cloud Campaign into your existing offering is the fastest and most cost-effective method for integrating powerful SMM tools into your suite.

We hope this guide has helped you understand how easy it is to bring award-winning software into your portfolio. Click here to get started with embedding Cloud Campaign into your solution.

References

1 [Reference: Software as a Service Market Size -https://www.fortunebusinessinsights.com/software-as-a-service-saas-market-102222]

2 [Reference: G2 and YouVisit - "The Power of Product Usage and Customer Engagement" (https://www.g2.com/resources/g2-youvisit-research-report)]

3 [Reference: Totango - "How to Increase Customer Lifetime Value with the Right Customer Success Strategy" (https://www.totango.com/blog/increase-customer-lifetime-value)]

CC in the News

Cloud Campaign Welcomes Christina Mautz to Advisory Board

Cloud Campaign is proud to welcome Christina Mautz to our advisory board. With extensive experience in marketing and technology, she brings a wealth of knowledge and expertise to the table. Discover how her insights can help your business grow.

Read more
February 27, 2023
CC in the News

Cloud Campaign Welcomes New VP of Engineering Scott McCaskill

We are thrilled to welcome Scott McCaskill as our new VP of Engineering to Cloud Campaign. With years of experience in software development and a passion for innovation, he is sure to help us take our product to the next level. Discover how our team is evolving to serve you better.

Read more
February 16, 2023
Social Media News

Hootsuite Free Plan Sunsetting | Best Hootsuite Alternative

With Hootsuite's free plan sunsetting, it's time to explore alternatives. Discover the best Hootsuite alternative and learn how it can help you manage your social media more efficiently. Compare features, pricing, and reviews to make an informed decision.

Read more
February 8, 2023
Social Media News

Hootsuite Announces Second Annual Price Increase in 2022

Hootsuite has announced its second annual price increase in 2022. Explore the alternatives to Hootsuite and find the perfect social media management tool for your brand.

Read more
December 20, 2022
CC in the News

Cloud Campaign Recognized as Category Leader for Social Media Analytics Tools

Cloud Campaign has been recognized as a category leader for social media analytics tools. Learn more about our award-winning platform and how it can help you streamline your social media management and boost your analytics.

Read more
December 7, 2022
SMM Tips

Should you be Cross-Posting Social Media Content?

Is cross-posting social media content worth it? Explore the pros and cons of cross-posting and learn how to effectively and efficiently cross-post to reach a wider audience and boost engagement.

Read more
October 5, 2022