Facebook Psychology Hack To Get More Link Clicks

You already know that psychology plays a huge role in marketing; we analyze a person's behavior and tendencies to figure out how we can better convince them to buy.We test colors, designs, copies, among many other variables. But there's probably one variable you aren't testing -- social validation.Social validation is commonly used on websites. For example, Scott's Cheap Flights has an entire section dedicated to testimonials with the sole intention of making you feel confident in your purchase.[caption id="attachment_2760" align="alignnone" width="2202"]

Screen Shot 2018-01-17 at 12.33.49 PM.png

Scott's Cheap Flights Success Stories[/caption]Similarly, hotel sites, such as Expedia, show you how many people are looking at a given hotel in hopes that 1. you'll have more confidence in booking through their platform 2. you will be more urgent due to limited availability.[caption id="attachment_2759" align="alignnone" width="437"]

Screen Shot 2018-01-17 at 12.33.08 PM.png

Expedia Social Validation[/caption]So how can we implement this methodology on Facebook? First drive cheap engagement (likes, comments) on a given post using this technique. Then retarget that post to your target demographic using another ad. This time, choose 'Traffic' as the objective.Seeing that thousands of people have already liked and engaged with your post, your target audience is much more likely to click on the link yielding a higher click-through-rate (CTR) and a cheaper cost-per-click (CPC). People naturally have a fear of missing out, and high engagement on a link, makes them assume there is something of value on the other side of that click.Which are you more likely to click on?[caption id="attachment_2761" align="alignnone" width="740"]

post-engagement.png

Post With No Engagement vs. Post With Engagement[/caption]

SMM Tips

How to get a LinkedIn Top Voice Badge 

Have you seen those snazzy new badges you can earn on your LinkedIn profile? They’re called Community Top Voice badges and we have the in-side scoop on how you can snag one for your profile.

Read more
February 15, 2024
Entrepreneurship

Build or Buy - White Label SMM Integration vs. App Development

Looking for a custom SMM solution for your SaaS suite? Learn how white-label SMM integration versus in-app development can help your enterprise rapidly scale SaaS revenue.

Read more
February 14, 2024
SMM Tips

March Social Media Holidays 2024

We’ll make getting that engagement a bit easier on you this month by providing some awesome days to post about and a free Canva template to get you started!

Read more
February 5, 2024
SMM Tips

February Social Media Holidays 2024

Ah, February, the month of love…and ukuleles and cherry pie.There’s a lot more to love about this month than just Valentine’s Day. If you need February content ideas, you're in the right place.

Read more
January 4, 2024
SMM Tips

Social Media Growth Strategies for 2024

After analyzing the top trends of 2023, we’ve identified areas of interest for social media managers to tap into during 2024. There are exciting opportunities for social media managers to innovate and grow.

Read more
January 3, 2024
Entrepreneurship

The Beginner's Guide to SaaS Software Integration

Looking for tips on SaaS software integration but don't know where to begin? In this guide, we'll show you how to get started with SaaS software integration to enhance your current SaaS offering.

Read more
December 14, 2023