4 Expert LinkedIn Hacks for Social Media Marketers

If social media platforms were personified, then LinkedIn would be the put-together businessman in the group. But in recent years the perception of LinkedIn and how to use the platform has been changing. Instead of a stuffy site only for job seekers, LinkedIn is evolving into a center for sharing knowledge and supporting one another. If you’re looking to learn how to better use the platform to empower and expand your brand or personal page, then listen up! We’re going to share 4 hacks that will empower you to expand your brand's reach, connect with industry peers, and showcase your expertise like a pro. 

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1. Stay In the Know with Followed Hashtags: 

Keep your finger on the pulse of your industry by following relevant hashtags. This simple action ensures you're always in sync with the latest trends and conversations. Your feed will showcase trending posts and notable creators, helping you stay ahead in the ever-evolving landscape.

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2. Leverage LinkedIn Articles:

LinkedIn's publishing platform allows you to share long-form content with your network. With over 1.3 million daily readers this content format has the potential to boost your brand big time. Use this feature to showcase your expertise, share in-depth insights, and position yourself as an industry thought leader. LinkedIn may even highlight your article if you’re lucky. 

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3. Harness the Power of LinkedIn Events: 

Amplify your networking and reach through LinkedIn's Events feature. Attend webinars, conferences, and workshops to expand your knowledge and connect with industry peers. Or take the lead and host your own events, positioning yourself as a thought leader and facilitating meaningful discussions. 

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You can take advantage of the social platform’s viral capabilities by encouraging your attendees to reshare your event. You also can download a list of your event’s attendee’s contact information (verified by LinkedIn) for email marketing. 

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4. Elevate with Creator Mode: 

For personal accounts, the Creator Mode is your backstage pass to enhanced tools. Flip the switch to receive a range of benefits, from analytics and post ideas to the ability to link profile topics. You even receive a bell notification on your profile that allows followers to click to get notifications every time you post! Creator Mode gives you more ways to engage with your audience and stand out in your niche.

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Now that you’re armed with 4 new LinkedIn tips, you’ll be ready to take on a reinvigorated approach to the platform. Remember, LinkedIn isn't just a digital resume; it's a dynamic arena for networking, showcasing expertise, and fostering connections that amplify your brand's impact. 📊🔗👥

And if you’re looking for an easy way to plan and schedule posts to LinkedIn, then check out Cloud Campaign!