Are you looking for the best time-saving marketing agency tools in 2023? Our comprehensive list of the best time-saving marketing tools for agencies will help you find the tools you need to scale and grow your marketing agency.
As a marketing agency owner, you know time is money. That's why it's important to find marketing agency tools that can help you save time and streamline your workflow.
Here are some of the best time-saving marketing agency tools in 2023, by category. Click to learn more about each platform and how it can help you save time in your workflow.
Content creation software like Canva or Adobe Express can help you create professional-looking content for any media channel quickly and easily. This can save you a lot of time and effort, especially if you're not a graphic designer or rely on freelancers.
The main benefit of these user-focused design tools is they take most of the heavy lifting out of the design process by offering easily customizable templates and assets. And if you manage multiple brands, you can create specific brand templates for your clients to speed up your content creation workflow and ensure consistency across your content.
Another factor to consider when sourcing a content creation platform for your marketing agency is how easy it is to collaborate with your team and clients. Look for features like time-stamped comments, approvals, and in-app sharing. Make sure to watch out for hidden fees for adding users or teams!
Speaking of which, we also built robust content creation and management tools right into Cloud Campaign.
For example, you can access Canva directly from Cloud Campaign without leaving the app. You can also search Pexels’ high-quality library of royalty-free stock images, or use CaptionAI to help write captions for you.
Check out these fantastic content creation tools to get started:
Adobe Express
Canva
Visme
Cloud Campaign
Managing multiple projects is a daunting task. But with the right project management software, you can streamline your workflow, improve communication, and track progress in real-time.
Project management software like Wrike or Monday.com keeps track of your projects, tasks, and deadlines. This can save you a lot of time and hassle, especially if you're working with multiple clients or on multiple projects at once.
When you’re evaluating project management software for your marketing agency, look at the usability, collaboration features, integrations, reporting, pricing, and scalability if you manage large teams or projects.
These proven project management tools will help wrangle even the most complex portfolios:
Asana
Basecamp
Clickup
Hive
Monday
Trello
Managing multiple clients’ social media accounts is time-consuming without dedicated software to manage tedious tasks. Just imagine if you had to create, schedule, respond, and create reports manually. Can you feel the anxiety starting to creep in? Thankfully, there are some stellar SMM platforms to help you tame your portfolio.
Price can be a major factor when evaluating social media management platforms. Some platforms, like Hootsuite, have shifted toward serving large-scale and enterprise businesses.
This makes social media management inaccessible to smaller agencies and freelancers due to the volume of clients they would need just to pay for the service. Check out this post to see if it’s worth paying for a social media management platform.
Look for the monthly pricing and see if you can calculate your actual cost. Many platforms require additional fees to access multiple workspaces, add users, or unlock specific tools or features.
Pro tip: you can generally save on your yearly cost by selecting an annual plan. This is great if you know SMM is going to be a consistent part of your business and you have the resources to absorb the initial investment.
You’ll also want to look for features that make your life as an agency owner easier. This includes things like organized workspaces, assigned user roles and permissions, content creation tools, automation and scheduling features, reporting, and content approvals. Our flagship product, Cloud Campaign, comes built with these time-saving features on every plan.
Another overlooked feature to watch out for is white-labeling. White-labeling software means customizing it with your branding, logo, colors, and URL to make it an integrated experience for your customers.
So instead of signing up your customers on Cloud Campaign, for example, you could offer your branded version of our software as a solution. Check out our post on DIY SaaS to learn more about this innovative business model and revenue stream.
Buffer
Cloud Campaign
Hootsuite
Sprout Social
Advertising management software is important for marketing agencies because it can help them to save time, improve efficiency, and track the results of their campaigns. This is critical when maximizing multiple budgets over multiple clients and campaigns.
Look for software providing features that help your agency manage its advertising campaigns across multiple platforms. This includes features for creating and scheduling ads, tracking ad performance, managing budgets, and generating reports.
Managing advertising can be tricky, so your software should be easy to use and navigate, even for users with limited technical skills. This will help agencies to save time and get started with their advertising campaigns quickly.
Making informed decisions when managing paid campaigns is especially important, so ensure that reporting and attribution are easy to create and understand.
Check out these trusted tools to get started:
Google Ads
Google Marketing Platform
AdRoll
Brandzooka
Email marketing is a powerful tool for marketing agencies that help agencies to automate and maximize the effectiveness of their email marketing campaigns, convert leads into paying customers, and improve retention.
Email software like Mailchimp or Constant Contact helps you send out email campaigns, track your open rates and click-through rates, and segment your lists. This helps you reach your target audience more effectively and save time on manual tasks.
Agencies that leverage email marketing effectively rely on personalization, segmentation, and automation to increase their ROI and improve customer satisfaction and retention.
When evaluating email marketing platforms, marketing agencies should look for ease of use, list segmentation, A/B testing, reporting and analytics, integrations (especially with your CRM), and pricing that fits your budget.
Here are some of the most popular platforms currently used by marketers:
ActiveCampaign
Brevo
Constant Contact
Klaviyo
Mailchimp
A CRM platform is a valuable asset for marketing agencies. It assists agencies with centralizing customer data, making it easier to access and track. This helps agencies better understand their customers and their needs, which can lead to more effective marketing campaigns.
CRM software like HubSpot or Salesforce helps you manage your leads, track your sales pipeline, and close more deals, saving you time and money while improving customer relationships.
When evaluating CRM software, look at the overall features to see if they align with your agency’s needs. Basic features to look out for are lead generation and tracking, assigning lead quality, contact management, sales forecasting, and reporting.
Also, pay attention to what platforms the CRM can integrate with, such as email platforms, project management tools, and accounting software. Connecting your systems together keeps information up to date for you and your team and allows you to track and automate your customer management process across your customer’s lifecycle.
Check out these trusted CRM platforms to get started:
Analytics software is an invaluable tool for measuring the quality of your marketing performance. You simply have no way of knowing the outcomes of your marketing without solid analytics informing you of the results of your efforts.
Analytics software like Google Analytics or SEMrush tracks your website traffic, measures your marketing ROI, and identifies your target audience. This information helps you make better marketing decisions, saving you time and money in the long run.
Collecting and analyzing data can be time-consuming and difficult, especially if data analysis isn’t your specialty. Ease of use is particularly important, as is powerful data visualization.
Depending on your data streams, a platform that can integrate with a variety of sources will be crucial for reliable analysis. Most platforms also use AI-powered features to help you filter and understand your data.
There is a broad range of data analysis tools available, but these are considered by most to be the gold standard and appear in our own marketing stack.
AgencyAnalytics
Google Analytics
Optimizely
Semrush
Supermetrics
Automation software can help you automate repetitive tasks, such as sending out email reminders or updating your social media accounts. This can save you a lot of time and effort, and it can also help you avoid errors.
Some popular automation software options include Zapier, IFTTT, and Integromat. Some of these integration services are free, which is perfect for scrappy startups and marketing agencies alike!
Automate.io
IFTTT
Integromat
Zapier
Zoho Flow
These are just a few of the many time-saving marketing agency tools available. By choosing the right tools, you can free up your time so you can focus on the things that matter most: growing your business and delivering results for your clients.
Choose the right tools for your needs. Not all time-saving software is created equal. Take some time to research the different options available and choose the ones that will be most beneficial for your business.
Set up your tools properly. Once you've chosen your tools, take the time to set them up properly. This will save you time in the long run, as you won't have to constantly troubleshoot or make changes. Take a demo, if your provider offers one. They’re usually the best way to get properly set up while learning the software at the same time.
Automate as much as possible. Look for ways to automate repetitive tasks, such as sending out email reminders or updating your social media accounts. This will free up your time so you can focus on other tasks.
Use the right integrations. Many time-saving software solutions offer integrations with other tools. This can help you streamline your workflow and save even more time.
By following these tips, you can use time-saving software to boost your productivity and grow your business!
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