Best Keyword Research Tools to Boost Your SEO

Keywords, keywords, keywords! THE best way to improve your SEO. But, with 171,476 words in the English dictionary and more acronyms and slang to count, you might be wondering which words are the best to use to drive traffic to your site and improve your brand awareness.

It seems ironic to search for what the best search terms may be, and while there may be no one perfect answer, there are thankfully a number of tools out there to help you find what you’re looking for. Here are our go-to’s!

1. SEMrush

SEMrush has been a top contender for a while, and there’s good reason for that! While many tools produce and exhaustive list of possibilities, SEMrush can help you wittle down to several top contenders – taking into consideration the keywords that your competitors are having success with. SEMrush will give you a difficulty analysis for your keywords, and insights such as keyword trends over time!

• Google Keywords Planner

If, like most of us, you’re hoping to generate a ton of search traffic from Google – what better place to hunt for the perfect keywords than from the Search Engine itself! One of the most accurate keyword research tools on the market, Google Keyword Planner is a must-have in your toolkit.

• Long Tail Pro

Long Tail Pro takes keyword research to the next level, by focusing specifically on long tail keywords. This site will let you search for seed keywords and will generate hundreds of suggestions in return. Additionally, it’s competitor analysis feature and the ability to determine potential keyword profitability make it an indispensable part of SEO strategy.

• SpyFu

If you’re looking for a tool that packs significant punch at an affordable price, SpuFu might just be the one. For $33/month, you’ll get unlimited searches, unlimited projects and unlimited exports. If you need a tool to use for both your own agency and all of your clients – look no further because that’s a tough price point to beat!

• Keyword Tool

Keyword Tool’s unique approach to keyword mining makes it well worth looking into. Using Google’s autofill data, Keyword Tool can help you efficiently narrow down keywords that your users may be searching for. Ever tried looking up “Marketing Agency best for…” and seeing what pops up in the autofill? It may surprise you, and this strategy can help tailor your keywords and business to what consumers are searching for specifically!

There are so many other great tools out there, and depending on your budget and individual needs, there will most definitely be one perfect for you. These are our favorites, but if you know of any other great ones, we’d love to hear about them!

Give us a shout out on Facebook, Instagram, Twitter or LinkedIn, and let our team know!