2017 Recap - Top Social Media Marketing Trends

We took a look at Google Search trends for the past year to see what was going on in the social media marketing realm around the world. Here's what we discovered.[caption id="attachment_media-112" align="alignnone" width="2306"]

Screen Shot 2017-12-31 at 12.08.00 PM.png

Google Trends[/caption]

The 4 Most Googled SM Terms of 2017

1. Social Media Marketing World

Screen Shot 2017-12-31 at 12.11.50 PM.png

Social Media Marketing World is a conference put on by Social Media Examiner attended by roughly 5,000 marketers and creators intended to teach ideas to build your business.The conference features 170+ expert speakers from diverse backgrounds and takes place in San Diego. For 2018, the event will be held February 28 to March 2.

2. Social Media Marketing Agency - Tai Lopez

Screen Shot 2017-12-31 at 12.20.58 PM.png

If you're unfamiliar with Tai Lopez, he became popular from his highly controversial Youtube video, 'Here in my garage'. It's still unclear whether or not his persona is his true self or a fictitious facade designed to get followers.He has released self-help products in the past that have wavering support and mixed reviews. Most recently he announced the launch of a program designed to teach you how to start your own social media marketing agency, which has been trending on Google this past year.

3. Fiverr

Screen Shot 2017-12-31 at 12.38.58 PM.png

Fiverr has actually been around for a while, but its presence in the social media space has grown significantly over the past year. Fiverr is an online marketplace for finding freelancers.The freelance service can range from website development to publication editing. Related to social media, Fiverr offers many listings for experienced freelancers that can assist with content creation, social media management, and even influencer marketing. Prices start at $5, but vary drastically depending on how hands-on you want the freelancer to be.

4. Influencer Marketing

Screen Shot 2017-12-31 at 1.06.10 PM.png

It can be difficult to get followers for a brand new page or product that no one has heard of. It requires building trust, growing a following, and then hopefully selling your product or service.Many companies leverage influencer marketing to accelerate this process. Essentially the company will find an influencer that already has a following of individuals that trust and listen to them, then ask the influencer to post on social media about the product.

Do you manage social media accounts?

Whether you're new to the game or you've been managing social media accounts for years, it's important to learn what new tools are out there to make your job easier.Cloud Campaign is the new-age social media management platform that will save you hours each week. It can find trending articles for you to share. Plus, the weekly schedule feature will save you hours each week.Start my free 30 day trial!

Graphics compliments on FreePik.
Agency Tips

A Day in the Life with Labyrinth Digital

Check out our first Day In The Life Series with Megan Bortner, founder of Labyrinth Digital, as we dive into what's worked for her agency, how she courts and retains clients, and more!

Read more
September 5, 2023
Cloud Campaign Features

What Is White Label Software?

If you've ever wondered what is white label software and how it can fit into your marketing agency, you're in luck! Our post explaining what is white label software will help you understand the benefits to this service, like generating more revenue, and how to get started. Click now to read!

Read more
July 24, 2023
SMM Tips

What Is The Fediverse and Why Should Marketers Care?

This blog post explains what the fediverse is and why marketers should care about it, particularly with the emergence of Meta's new platform, Threads.

Read more
July 17, 2023
SMM Tips

How to Leverage Pop Culture in Your Social Media Strategy

In this post, we dive into how to boost your engagement on social media using pop culture in your social media strategy. Plus, check out our Pop Culture Playbook to start driving meaningful social engagement today!

Read more
June 1, 2023
SMM Tips

What Is Threads? The New Social Opportunity for Marketing Agencies

What is Threads, and is the Threads app worth your time as a marketing agency? Find out in the in's and out's of Threads from the marketing agency's perspective in this post!

Read more
July 12, 2023
SMM Tips

Unleashing Your Motivation: 8 Tips for Social Media Managers

To help busy social media marketers fight off burnout and stay motivated, we’ve compiled 8 tips to keep your motivational levels high and your creativity flowing.

Read more
July 31, 2023